- Q: "The front pages of many of the issues [of the Mercury News] ... appear to attempt to appeal to the nonprint readers — a lot of questionable fluff."
Answer: The Mercury News does run stories about sports, entertainment and social trends on the front page. Why? Because we try to appeal to a wide range of readers, and a significant number of them are interested in those topics.
"What you focus on on the front page," [Editor David] Butler says, "is largely what's going on in this multicultural, fascinating Silicon Valley." The paper, he says, works on "giving people information and taking people places that otherwise they might never get to."