Saturday, September 29, 2007

How to pitch a tech story to the Merc

MarketingSherpa, a Rhode Island research firm that tracks marketing efforts, has posted this guide titled "How to Pitch Tech News to the San Jose Mercury News." One tip: "In your email, show that you’re familiar with the types of stories they write by sending only those relevant to their coverage. Senior Editor Melissa Jordan says reporters prefer focused pitches and 'don’t like to be blasted with generic e-mails.'”

No comments: