Vega said that the Chron is moving away from a business model that depends mainly on advertising and instead relies on readers for a greater share of revenue.
The figures released Monday showing the Chronicle's circulation had dropped by 28.5% to 251,782 were anticipated, Vega said, due to changes designed to make the paper profitable.
In addition, the Chron has:
- • laid off or bought out 151 Guild jobs in news and sales;
- • cut 100 jobs of Teamster drivers;
- • not renewed a contract for 230 Teamster press operators when the paper began outsourcing its printing in July;
- • reduced the width of its pages by 1 inch to cut newsprint costs;
- • raised its single-copy price to $1;
- • raised its home subscription price from $300 to $400 a year for seven-day delivery;
- • and cut delivery to outlying areas and other places where it didn't make economic sense.
2 comments:
The new strategy seems to be -- make people pay more for less.
...and they wonder why circulation is dropping. Oh! And, Chron, don't forget to insult half your potential readers while you're at it. That should put the final nail in it.
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