Friday, December 30, 2011

Vacaville opinion editor sees digital future

Karen Nolan, the opinion page editor at The Reporter in Vacaville, says in this column that the new manager of her paper’s owner, MediaNews, is on the right track when it comes to becoming a digital content provider. “Yes, we still have to serve our loyal readers who want a paper product at the breakfast table. But if we expect to be in business 20 or 30 years from now, we have to start serving the Internet generation's needs, too. And it's not just the 20-year-olds whose habits are changing. Even an oldster like me is changing the way I consume information.”

1 comment:

Anonymous said...

I hate when people refer to themselves as oldsters. No matter my age, I'll never refer to myself that way. As long as I'm alive and breathing, I will be young at heart.

Our country tends to overvalue youth, particularly the 18-to-34 crowd when it comes to advertising. People of all ages have money to spend. Moreover, one day these 18-to-34 will become 43 and 81. Will they be slow, dumb and useless then? Our throwaway society says Yes, to which I deny, at any age, no matter how I get my information, analog, digital or broadband osmosis.