Univision has hired Raul Rodríguez, whose previous jobs include general sales manager of Telemundo’s KSTS 48 in San Jose.
Rodríguez has been given a large portfolio consisting of:
- • Univision KDTV Channel 14;
- • TeleFutura KFSF Channel 66;
- • Latino Mix Radio (formerly La Kalle Radio) stations KVVF 105.7 Santa Clara and KVVZ 100.7 San Rafael;
- • Estereo Sol stations KSOL 98.9 San Francisco and KSQL 99.1 Santa Cruz (format: regional Mexican music and talk shows);
- • Recuerdo KBRG 100.3 San Jose (the oldest Spanish language station in the Bay Area) with boosters in Pleasanton and Sausalito;
- • And the websites associated with the stations listed above.
He replaces Marcella Medina, who headed the Univision's Bay Area operation for many years.
The release says Rodríguez will oversee news, programming, sales, promotion and community relations
He’ll report to Luis Patiño, senior vice president of Univision’s Television Group, and Peter M. Moore, senior vice president/western regional manager, Univision Radio.
Rodríguez most recently was GM and VP of Journal Communications, leading the company’s Palm Springs operations — KMIR-TV and KPSE-TV. Before that, he was director of Hispanic Sales for News-Press & Gazette, where he was responsible for the company’s Hispanic assets, including six TV stations and one radio station. Rodríguez was GM of KWHY 22 in Los Angeles from 2007 to 2010. He was previously general sales manager for KSTS 48, Telemundo’s San Jose station.
It should be noted that KDTV is a powerhouse that's often overlooked by Bay Area media, particularly by writers who cover the local TV scene. KDTV's local “Noticias Univision 14,” anchored by Maria Leticia Gomez and Alejandro Mendoza, is currently the No. 1 at 6 and 11 newscast among adults 18-49. The station also outperforms KNTV-NBC and KPIX CBS5 among sdults 18-34 in Monday through Sunday primetime. The station's offices are on the 41st floor of a building at Mission and Fremont streets in San Francisco's South of Market District.