In the latest Audit Bureau of Circulations' FAS-FAX report, the Chronicle reported a total daily circulation of 223,546, and 16% of those copies were e-editions.
The number of daily e-edition subscribers of the Chron has nearly doubled in one year from 16,087 to 30,860.
The growth of the Chron's e-edition masks the decline print copies sold. Including e-editions, the Chronicle's overall daily circulation fell 11.2% from 251,782 in 2009 to 223,549 this year.
Subtract the e-editions, and the one-year slide would have been 18.2%.
Without e-editions, the Chron's daily circulation would be 192,689.
BANG reported 69,499 daily e-editions, which represent 17% of its 477,592 daily circulation.
BANG is the combination of the Mercury News, Oakland Tribune and Contra Costa Times. Those papers reported a total of 30,267 daily e-editions in 2009, indicating that BANG has more than doubled its e-edition subscribers in the past year.
Smaller papers are also using e-editions to beef up their overall circulation numbers. For instance:
- • At the Marin IJ, e-editions constitute 6.6% of its 30,040 Sunday circulation and 4.3% of its 27,027 daily circ.
- • For the Napa Register, 763 e-edition daily subscribers make up 5.8% of its 13,992 daily circulation.
- • The number of e-edition subscribers of the Santa Cruz Sentinel jumped from 27 to 468 in one year and now represent 2% of that paper's total circulation of 23,465 daily and 24,126 on Sundays.