Monday, July 12, 2010

Printing 3-D ad was no big deal

There's apparently nothing different a printer has to do when it comes to printing a 3-D ad. At least that's what the printer of the Chronicle reports after running a 3-D ad for Verizon on Friday.

"There was no problem. We just printed the files as supplied," Kathy Hunter, general manager at Transcontinental Northern California, told News & Tech. The only extra work required was inserting the glasses required to view the ad, Hunter said.

News & Tech says the Chronicle's production of a 3-D ad follows The Philadelphia Inquirer, which earlier this year published a special section with 3-D features. The Toronto Star in April 2001 published a 3-D issue, becoming the first North American paper to do so.

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