Friday, July 9, 2010
Chronicle prints 3D ad -- and it worked
The Chron this morning printed a full page ad from Verizon in 3D (see page A3). To view the ad, this morning's edition included cardboard 3D glasses. The 3D effect worked in that the man's head and chest appeared to hover above the paper. See what you can do with brand new presses in a $230 million printing plant.
Unfortunately, nobody in the Chronicle newsroom took the opportunity to publish a 3D news photo or graphic elsewhere in today's edition. Imagine doing the weather map in 3D. Or sports action photos. Or looting in Oakland. On June 5, England's Sun newspaper printed a special 3D edition to commemorate the World Cup games, and it contained 3D ads and editorial.
Posted by San Francisco Peninsula Press Club at 9:14 AM