Saturday, February 13, 2010

Mercury News increasing subscription rates

Subscribers to the Merc have been getting letters that begin "Dear Loyal Reader." The letters tell of a subscription rate hike and they provide the reader with a username and password to log on to the Merc's e-edition.

Because of discounting, the Merc's rates vary greatly. But for a subscriber who now pays $145.44 a year, the rate will increase by "about" 5 cents per day, the letter said. That would come to $18.25 cents per year, bringing the annual rate to $163.69 — a 12.5% hike.

The e-edition is an exact replica of the printed paper with type sizes that can be enlarged. E-edition readers also get access to a year of the Merc's archives.

1 comment:

Anonymous said...

So let's see, they lay off over 50 percent of Staff, completely IGNORE the communities they serve, then think PAID readers are going to pay more, for less?
LMFAO @ Merc and MNG!!!!