Sunday, February 7, 2010

KTVU's mobile pageviews jump 300% in a year


KTVU is out with its report on its ratings in January, and perhaps the biggest headline doesn't deal with TV viewership at all. Channel 2 reports that pageviews for Mobile KTVU.com have increased by more than 300% to 1.6 million in January compared to the same month last year.

January's rain storms resulted in 641,000 pageviews for Channel 2's weather radar page.

When it comes to TV news ratings, we posted the grid above that Channel 2 provided for the January 2010 ratings (adults 25-54) and below the same demo for March 2009.

Looking at both charts, it shows that NBC KNTV has lost viewership in the morning, KTVU is doing better at 5 and 6 p.m., and everybody is down at 10 and 11 p.m.

When other stations put out their announcements about ratings, we'll post them. Usually we get more following the February sweeps.



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