Thursday, January 28, 2010

KGO-AM falls to No. 3 over holidays

People love Christmas music. A lot of people do. Because KOIT-FM jumped from third to first during the holiday season (from 4.3% in November to 8.1%) when it switched to all Christmas music. KGO-AM 810, which has been No. 1 since the Marconi era, fell to third. Remaining at No. 2 in both surveys was KCBS, which was likely bolstered by its FM signal (now just a year old). Here's a link to the Arbitron ratings at And here's the usual disclaimer. Cumes are only beauty contest figures and they don't matter to advertisers. Advertisers buy time based on listenership in key demos, like women 18-49, etc.

Almost forgot the South Bay. KBAY-FM, which also switched to Christmas music, was No. 1 with 9.8%. But KBAY is often No. 1 in the South Bay. No surprise there. KOIT surged, going from 3.1 to 6.0. When it comes to News and News/Talk in the South Bay, KCBS is tops (No. 3 overall) and next is KSFO (No. 7). No. 8 is KQED and ninth is KGO. KLIV 1590, San Jose's all news station, is 29th.

1 comment:

Anonymous said...

These ratings don't mean much for the news stations because they are a measurement of listeners 6 years old and up. (Not too many 6 year olds listen to news stations!)

If you'd look at the adult (25-54 or similar) ratings, the ones that the stations primarily rely on, you will see a different story.