Wednesday, October 28, 2009

New strategy helps Chron turn a profit

Chronicle Publisher Frank Vega says his paper is now turning a profit some weeks after years of significant losses, including more than $50 million last year.

Vega said that the Chron is moving away from a business model that depends mainly on advertising and instead relies on readers for a greater share of revenue.

The figures released Monday showing the Chronicle's circulation had dropped by 28.5% to 251,782 were anticipated, Vega said, due to changes designed to make the paper profitable.

In addition, the Chron has:
    • and cut delivery to outlying areas and other places where it didn't make economic sense.


Anonymous said...

The new strategy seems to be -- make people pay more for less.

Anonymous said...

...and they wonder why circulation is dropping. Oh! And, Chron, don't forget to insult half your potential readers while you're at it. That should put the final nail in it.