Wednesday, October 7, 2009
Commercial loudness bill advances
Broadcasting & Cable reports that a hearing is scheduled on Thursday for Palo Alto Democratic Congresswoman Anna Eshoo's bill to insure that the volume of ads isn't louder than the surrounding programming. The bill would require the FCC to adopt the commercial volume standard being developed by the TV industry with the backing of advertisers and agencies. Eshoo has said she introduced the bill because she was tired of hearing commercials that were louder than the program she was watching.