Saturday, August 15, 2009

New consortium will challenge Nielsen

The Financial Times reports that the major TV networks and advertisers such as Procter & Gamble and AT&T are forming a consortium to measure audiences. Both broadcasters and advertisers have had grievances with Nielsen, the granddaddy of audience measurement in TV. The consortium should be up and running by next month.

1 comment:

Roger Coryell said...

Maybe they can measure radio too. Arbitron's PPM is a sad joke, badly flawed methodology, tiny sample.