Sunday, May 17, 2009
What's MNG's goal in charging for online news?
MediaNews Group president Jody Lodovic tells E&P that doesn’t expect the company's plans to charge for news online to make significant income. “The whole idea is to stop the erosion from print to online and encourage people to become print subscribers.” MNG, with 54 dailies including the Mercury News, makes most of its money from print ads. Newspaper Web sites, more than a decade after they became widespread, are still only producing a single digit percentage of most newspaper company's revenues.