Sunday, May 17, 2009

What's MNG's goal in charging for online news?

MediaNews Group president Jody Lodovic tells E&P that doesn’t expect the company's plans to charge for news online to make significant income. “The whole idea is to stop the erosion from print to online and encourage people to become print subscribers.” MNG, with 54 dailies including the Mercury News, makes most of its money from print ads. Newspaper Web sites, more than a decade after they became widespread, are still only producing a single digit percentage of most newspaper company's revenues.


Anonymous said...

Let's see if I got this right, their strategy isn't to grow the audience, just make sure print readers don't defect to the web? Good luck with that.

Anonymous said...

MediaNews and Hearst (which has announced the same plan) are discovering what a big mistake they made when they decided to put news online for free. It didn't bring them much money online and it undermined the print business that had been their cash cow. It's not popular to admit this in media circles, but I think print will be around for years to come. I'm not so sure Singleton will be around much longer, however.

Anonymous said...

If MediaNews and Hearst put their news behind a pay wall, most people won't care. TV station websites, among others, will jump in an fill the void in local markets. Even if all of the daily newspapers in the U.S. (about 1,400 papers in all) were to put their news behind a pay wall, there would be plenty of other providers.