Thursday, March 13, 2008

NBC11 says it's entirely powered by wind

KNTV NBC11 reports that it has become the first television station in the U.S. to be powered by wind. "That means every bit of power used at the studios on the 2400 block of North First Street in San Jose is replaced on the grid by clean energy created by wind farms," a release from the station says.

The announcement comes one month after KGO-AM 810 announced it was installing solar panels at its transmitter site near the Dumbarton Bridge so that it could become the first major broadcasting station in California to use solar power to transmit its signal.

The General Electric-owned station is buying "renewable energy certificates" that will fund wind energy providers. The screen grabs at right of wind-blown anchors Jessica Aguirre, Brent Cannon and Laura Garcia-Cannon are from a new promo.

"This is not a hollow marketing tactic. We are taking a very frank appraisal of our carbon footprint, and will take our viewers through the process as we make changes and improvements to our building and our lives," said NBC11 President and General Manager Richard Cerussi.

1 comment:

Anonymous said...

there's got to be a joke here about blow-dried anchors ...