OK, he's kidding. But Coddington offers some down-to-earth tips for those submitting community news items to newspapers:
- • "[K]now in your target market. When you write a press release, think about who is going to be the user of this information and ask yourself what benefit they will derive from it."
• "Organize an event that will provide any photographer with a target-rich environment."
• "If your service club meets only to listen to speakers, you will need to find some newsworthy tidbit in the speaker's content ..."