Wednesday, July 11, 2007

KGO 810 back on top, KCBS moves up

The latest Arbitrends for listeners 12 and older show KGO-AM NewsTalk 810 is back in first place. During the November-January period, KGO slipped out of the first place for the first time in 29 years. The new figures also show All News KCBS-AM 740 has moved up from fourth to third. These numbers (via AllAccess.com) reflect overall audience levels, while advertisers are more concerned about specific demographics.

3 comments:

brad kava said...

This post is wrong. KGO finished in first at the end of the book and hasn't given up its unbeaten streak. It slipped in the monthlies, which happens from time to time, but they don't count. Only the quarterly book does. I had a story about that when I was the radio columnist for the Mercury News.

brad kava said...

PS: you can get more radio details at www.radio-soup.com

brad kava said...

here's where to see quarterly ratings...

http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=228&RY=2007&RQ=2&MP=2&OTHER=2&MN=San%20Francisco&MS=CA&MR=4&12P=5891900&UP=6/28/2007&SU=CM&BPER=7.2&HPER=19.4&OPER=&NSD=7/26/2007&CE=0