Wednesday, February 28, 2007

Another radio station switches formats

KMAX-FM 95.7 is the second station in the Bay Area to change formats this week, flipping from adult hits to country. The station, along with classical KDFC 102.1 and soft rock KOIT 96.5, were traded by Mormon-owned Bonneville International to Philadelphia's Entercom in return for stations in other markets. reports that Bananarama's 1986 smash "Venus" was KMAX's last song under the old format, which ended this afternoon. The station is playing a robotic voice countdown until the new format, called "95.7 The Wolf," begins tomorrow. The logo above is from the station's Web site. AllAccess says Scott Mahalick, formerly from Entercom's Seattle country station, will be the station's new program director.

This is Entercom's first move after taking over, but there is talk that KDFC might change its classical format too. Earlier this week, Clear Channel flipped its 104.9 frequency from Spanish to alternative music.

Trivia: The frequency 95.7 has had a lot formats over the years. Warner Brothers put the station on the air in 1947 as KGSF. It also had the calls KXKX, KEAR-FM and, from 1980 to 1994, KKHI. Westinghouse bought the station in 1994 and flipped it to news/talk. One of its hosts was Dr. Laura Schlessinger. KPIX-FM was briefly at the top of the ratings with its live, gavel-to-gavel coverage of the O.J. Simpson trial. In 1997, Westinghouse sold the station to Bonneville, which operated it under the call letters KOYT, KZQZ ("Z95.7"), KKDV ("95.7 The Drive"), KZBR, KMAX-FM and now KBWF.

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