On the other extreme is the profitable and growing Boston Courant, whose publisher says his paper is successful because it doesn’t have a website. Publisher David Jacobs realized years ago that a website would cost him more business than it would add, so he never launched one. Here’s a profile of the Courant by Harvard’s Nieman Lab.
Jacobs is quoted as saying:
- I see all of the other newspapers hemorrhaging. I am amazed that some publisher of a daily newspaper online — maybe not a regional one, like The Boston Globe and Boston.com — but some non-regional daily newspaper has not said, ‘Hey, we’re hemorrhaging money because of the web. Our print advertising is going down. We’re going to stop our website. We have the sort of news that no one can get anywhere else. If they want to get it, they’re going to have to read our newspaper, and our print advertisers are going to love us.’… What do you have to lose?