Farnham's argument is that unique pageviews will increase if editors post more items. Patch currently requires every site to post a minimum of four times per day.
- ... right now we’ve got 68 sites producing 6 or more articles per day, so we know it can be done. I can also say that because “article” does not have to mean “800 word piece.” And I can say that because of this: in South Florida, 14 sites just completed a three-month test that proved you can do 7 posts a day, hit your UV goals, come in under budget, and cut the LE work hours to between 40-50 hours/week. ... So not only is more production possible, done smartly it’s possible to do with less pain. ...
- If one of your sites is producing less than 4 posts a day (and unfortunately, there are a lot of these — nearly 350) immediately talk to that editor about it. This should not be a punitive conversation, it should be a collaborative discussion about how to improve things. (Are they spending too much time reporting and writing long articles? Are they too caught up in editing freelancers?)”
Farnham, in an interview with Street Fight, confirmed that Patch's new emphasis is on "quick hits," including smaller bits of news as well as daily photo posts.