Friday, February 4, 2011

$386 million spent in online ads locally

NetNewsCheck, which says it covers “the business of online media,” has analyzed the Bay Area market and determined that the big dog is SFGate.com with 110 million pageviews a month and 11 million unique visitors. This article attempts to stack up all of the top local online sites.

A few highlights:
    • San Francisco’s local online ad spending was an estimated $386.4 million last year, according to Borrell Associates. The research firm predicts that the market’s local online ad revenue will hit $714.3 million by 2015, an 84.9% jump. 
    • After SFGate.com, No. 2 was KQED.org, followed by MercuryNews.com, ABC7.com and CBS5.com. 
    • Both SFGate and the Mercury News are developing apps for the Apple iPad.

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