Friday, January 7, 2011

Univision 14 to launch two-hour morning show

Kira Vilanova and Fabiola Kramsky
Beginning Monday, Bay Area audiences will wake up to a new live and expanded two-hour edition of KDTV Univision 14’s award-winning morning show, “Al Despertar.”

The live production will be broadcast each weekday from Univision’s downtown San Francisco studios with the first hour airing on KDTV Univision 14 from 6-7 a.m. and the second hour airing on sister station KFSF TeleFutura 66 from 7-8 a.m.

The program will be the Bay Area’s only live, locally-produced morning show available in Spanish.

“We are very excited to launch this enhanced production of ‘Al Despertar,’ offering our viewers up-to-the minute news and information for two-hours each morning,” said Maelia Macin, SVP and regional director, Univision Television Group. “In addition to the lively segments with local community, celebrity and business guests that our viewers have always enjoyed, the new ‘Al Despertar’ will also feature local news, weather and traffic updates, as well as culturally relevant programming that is unique from other stations.”

The new “Al Despertar” will be co-hosted by Kira Vilanova and Fabiola Kramsky, with news reporting from Flavio Lacayo, a popular reporter from “Noticias Univision 14.”

Vilanova has served as host of “Al Despertar” since the show’s debut in December 2007 and was honored in 2010 with the Northern California Area Emmy for best On-Camera Talent - Program Host.

Kramsky brings two decades of broadcasting experience to the “Al Despertar” team. Most recently, Kramsky served as an evening news anchor and reporter for KMEX Univision 34 in Los Angeles and prior to this, her career included many prominent positions working for various Mexico broadcasters, including MVS Multivision, Radio Capital, Radiorama and CNI Canal 40.

Univision expects to boost its audience significantly in the early morning time period. In its previous format as a pre-recorded one-hour program airing 6-7 a.m., “Al Despertar” was already highly competitive in the time period, averaging more Bay Area Adult 18-34 viewers than “NBC11 News Bay Area” regardless of language, according to the November 2010 Nielsen Station Index.


Among Hispanic audiences, “Al Despertar” was also outperforming the majority of competition in the time period, including audience advantages in the Adult 18-34, 18-49 and 25-54 demos over “ABC7 Morning News,” “CBS5 Morning News” and “KRON4 Morning News,” in addition to others, according to the most recent November 2010 Nielsen Station Hispanic Index (NHSI).

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