Tuesday, January 11, 2011

Internet killed the radio star?

McNicholas and Harville
Kym McNicholas of Forbes.com interviewed Doug Harvill, CBS Radio senior vp in charge of the company's SF stations, about the future of radio in an age when many people get their music from iPods or Pandora. Harville told her that radio is thriving (reaching 93% of all consumers 12+ on a weekly basis) and that he's putting programming from his stations on as many online platforms as possible. Instead of the internet killing radio, it actually be expanding the reach of local broadcasters. Harville also points out that radio was the original social media.

1 comment:

Anonymous said...

Watched the video. Sad to see how the greatest asset of CBS in the Bay Area -- All News KCBS -- isn't even mentioned in this interview. You can get music from a lot of places, but an all-news radio station (at the top of the ratings) is truly something important.