Tuesday, November 9, 2010

Giants win boosts Chron sales 414%

The Chronicle reports a 414% increase in sales on Tuesday, Nov. 2, the edition reporting that the Giants had won the World Series.
    The Chronicle has seen overall sales during the Giants playoffs run increase nearly 17%. Fans have flocked to retail vendor locations and racks to buy copies of the newspaper, as well as placing over 12,000 orders online for special commemorative packages. 
    In addition, as the Giants advanced through the playoffs, three special World Series editions were produced, selling over 65,000 copies. Coverage culminated on Sunday, Nov. 7 with a special commemorative section highlighting the team's season-long success, with a projected 107% increase in sales.
At SFGate.com, Coverage related to the team and the World Series victory parade accounted for 40% of the day's record-setting 11 million page views.

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