The unanimous approval came despite an attempt by the Guardian's rival, the SF Weekly, to get residents to oppose the project.
Michael Lacey, executive editor of the weekly's parent company, Village Voice Media, went so far as to send a letter to Brugmann's neighbors to tell them to attend the planning commission hearing. Lacey said in the letter in part:
- This cell phone tower could have a negative impact on your neighborhood for decades to come. If you have concerns about the possible effect on your health or your property values, we suggest you read the stories included and attend the meeting to voice your opinion.