Forbes' Dirk Smillie asked Hellman: You're contributing $5 million from the Hellman Family Foundation to start this venture, but how will you make it sustainable?
- "It will take a fair amount of money, raised annually. Contributions to public broadcasting in the Bay Area are up this year. We can sell memberships and get support from local and national government sources, wealthy individuals and some corporate backing. We may be able to get city funding. The mayor of San Francisco, Gavin Newsom, and the president of the board of supervisors, David Chiu, are very supportive of what we're doing."