Sunday, June 28, 2009

KCBS way ahead of KGO in 25-54 demo

AllAccess.com, in its analysis of the May personal people meter radio ratings, points out that KCBS tied for third place in the 25-54 demo with KNBR and KSAN. KGO-AM ranked 12th while sister KSFO dropped from 23rd to 27th.

No. 1 in the 25-54 demo was KOIT followed by KFOG.

"All news continued to be a solid format performer in the Bay Area, unlike the not-even-top-15 results for the CBS all-news outlets in the Los Angeles market," AllAccess wrote.

KMEL was the winner in both the 18-34 and 18-49 demos, AllAccess reported.

While KGO traditionally does well in the 12+ category, ad buys are based on performance in the specific demos.

No comments: