Sunday, May 17, 2009

Local TV, radio, Web ad revenue plunges

TV stations in the Bay Area saw ad revenues fall 14% in the first quarter compared to the previous year due mainly to the downturn in the auto industry, the Chron reports. For radio, the drop was 27%.

Analysts told the Chron revenues were down nearly 50% at some political blogs, and 10 to 20 percent at entertainment blogs.

"Never seen it this bad. Never," said longtime KGO-AM president and gm Mickey Luckoff.

One exception was all-news KCBS, which saw a 4% jump in sales after it began simulcasting on 106.9 FM. "We increased our audience — and got a better demo," said Doug Harvill, senior vice president and market manager for CBS Radio San Francisco, referring to the younger audience, one craved by advertisers, that listens to FM radio.

1 comment:

Anonymous said...

was KCBS's 4% gain in revenues or time sold?