Tuesday, May 5, 2009

Daily News trims 4.5 inches off the top

The Daily News (formerly Palo Alto Daily News) today switched to a smaller page size to save money.

The free newspaper reduced its height from 16 inches to 11.25 inches. It's also slightly wider, going from 10.75 inches to 11.375 inches. The switch reduces the image area on a page by about 25 percent.

With the move, the paper replaced its nameplate, which used to stretch across the front page. Now it fills the space of a square, and it uses the same light san serif font that its sister publication, the Mercury News, uses for some of its headlines.

A note on the front said:
    We hope you’ll enjoy our redesigned Daily News tabloid format. Our new look is designed to showcase one or two top Peninsula stories of the day on the cover and give you a road map of teasers to the best local news, sports, entertainment and business stories inside.

    Our size has changed because we are now rolling off the presses of our sister newspaper, the San Jose Mercury News, a move that saves us money in these hard economic times and thus positions us to continue giving you the best local news coverage well into the future. The change also brands our newspaper as different than the local competition, and makes it easier for our on-the-go readers to carry around.

    You’ll find all our familiar sections and offerings inside.

    Our advertisers will also gain as their messages will stand out more than before in a wider column size with greater page dominance. The change in size, along with an in creased distribution in our core cities, makes the Daily News an even more effective marketing product.
The move comes a month after the MediaNews Group paper closed its Burlingame Daily News, San Mateo Daily News and Redwood City Daily News. At that time, it also dropped the words "Palo Alto" from its name. It moved from Palo Alto to Menlo Park a year earlier. [Note: The Press Club Web page is edited by Dave Price, who was a co-founder of the Daily News in 1995, sold it in 2005 and now publishes the rival Daily Post.]

UPDATE, 11 A.M. May 6: The Daily News has two nameplates. The second (above right) one was used today, and it's more horizontal but still in red.

6 comments:

Anonymous said...

Not a good redesign. The body copy type is too small AND even though they made it shorter, they kept the front-page ad. UGH!

Anonymous said...

It's the Merc Jr.

Anonymous said...

The "before" and "after" versions are hard to compare because it is such an abrupt change. Apples and oranges. The new version is easier to hold and the large photos on the front are good. A few of the inside pages are well designed (the Fusion front in the first edition), but most of the pages are uninspired. A lot of tombstone heads.

mel belli said...

I like the redesign, especially the masthead. Still the best local sports coverage of any paper in the Bay Area.

Anonymous said...

The pros -- it's easier to hold, the front is designed better (better use of photos), the flag is definitely more attractive

The cons -- it comes out later now, it seems like the ads have crowded out the news on inside pages

Suggestion -- use your internet site more. allow for comments on your stories, and incorporate comments in your news coverage some how (like maybe running them in a box in the middle of a future story on the same topic)

Overall, pretty good redesign but could still be tweaked

Anonymous said...

Nobody mentioned the new format is perfectly sized for their online version. With the old one, you could not see the entire page without scrolling up / down. With this change, the entire page is visible.