Thursday, December 18, 2008
Chron's new target audience: Seniors
"If the Chron was a political party, its current business strategy would be described as playing to its base. In the case of the modern American daily newspaper, the base is made up of people who qualify for senior discounts at Denny's," writes the SF Weekly's Will Harper. "Evidence of this older-is-better strategy can be seen by the gray-haired columnists Bushee has anointed since he became editor like Carl Nolte and Andrew Ross."
Posted by San Francisco Peninsula Press Club at 12:04 AM