Friday, December 19, 2008

Chron to launch colorful, photo-filled classifieds

"There are other promising bursts of innovation across our newspaper company," Steve Swartz, the new head of Hearst Newspapers, says in a memo to employees (picked up by Romenesko). "Early next year, both our Houston Chronicle and San Francisco Chronicle will launch a totally revamped weekend classifieds sections, transforming what have been gray and tiny listings into vibrant color and photo-filled, catalogue-like sections complete with the kinds of data readers need to continue their search online."

No comments: