While other papers are reducing days of publication, the Napa-based Sonoma Valley Sun is expanding from once a week to twice a week.
Starting next week, the Sun will publish on Tuesdays and Fridays. Previously the paper had only published on Thursdays.
“The Friday edition of the Sun will have everything the Thursday edition has had: news, opinion, letters, social scene, community bulletins, event calendar, feature stories, business stories, your favorite columnists, sports, classified ads, and the Poodle Doodle, of course," Publisher Bill Hammett said in a Sun story.
The new Tuesday edition of the Sun is to include many of the same features, but with expanded coverage of local sports, investigative news pieces, and some unique features of its own. “The increase in editions,” said Hammett, “is part of our continuing commitment to serve our community with news and information essential for active participation in civic affairs.”
The newspaper, owned by Three House MultiMedia, also offers news on a daily basis on KSVY-FM 91.3 and on SVTV Channel 27 on Comcast cable.
The Sun says it will continue to publish 15,700 copies on Fridays. The paper's initial press run on Tuesdays will be 5,000. It will be delivered to targeted households that have indicated an interest in receiving a newspaper twice a week, and to those households who have specified delivery through donations to our organization.
The expansion comes at a time when other newspapers are cutting back. For instance, the Palo Alto Weekly went from twice-a-week to once a week starting this month.