Thursday, July 17, 2008

Examiner cuts circulation 40%

Newspaper Innovation, a blog run by free daily newspaper expert Piet Bakker of the University of Amsterdam, has run the numbers and determined that the Examiner has cut its circulation by 40 percent in its three markets.

Before the switch, Bakker says the three Examiners had a combined average daily circulation of 700,000.

Now the total is 415,000 — 155,000 in Washington, 132,000 in Baltimore and 128,000 in San Francisco. (The Denver Business Journal also has a report on this.)

The cut came this month as the Examiner dropped its Saturday edition and started a Sunday edition. It also decided to only deliver to homes on Thursdays and Sundays. On Monday, Tuesday, Wednesday and Friday, Examiners can only be found in racks and store locations.

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