- "How it needs to change? Anybody who tells you they have the answer to that question, or the answer to the question, 'What’s the successful business model for journalism,' is lying to you. Because no one has it," Bronstein said, according to Reuter's Media File blog. "People are doing things that may end up being right. Everybody’s reinventing, blowing up … You could write a great historical memo from an anonymous editor using only buzzwords that editors use in their speeches to the newsroom: 'This is how you do it,' 'We have to engage the reader more,' 'We have to be more nimble,' 'We have to be more Web-friendly.'"
Saturday, March 29, 2008
Everybody is searching for a way to keep the news business viable, including former Chronicle editor Phil Bronstein in his new role as a Hearst vp. Robert MacMillan of Reuters asked him how the newspaper business needs to change.