Tuesday, January 22, 2008

Examiner runs large ad defining itself

Examiner readers were greeted this morning with another wrap ad covering the free newspaper's front page. But instead of promoting a movie or a bank, the 13.75- by 22-inch ad promoted the Examiner itself. (Here's a PDF close-up.)

The ad begins with, "I'll keep this brief. My name is John Wilcox and I'm the publisher of The Examiner ..." It was reminiscent of the old Bay Guardian campaign which featured large pictures of Bruce Brugmann shouting "Read My Paper, Dammit!" The Examiner ad attempted to clear up the misconceptions that the paper is still owned by Hearst or the Fang family. The ad says the Examiner is owned by Clarity Media Group but never mentions the name of billionaire oilman Phil Anschutz, who owns Clarity. On the back were pictures of the paper's 12 top executives and bios of each of them.

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