- • "We're excited," says KCBS GM Doug Harvill. "It'll accurately show the number of people using our station."
• "The devices are very accurate and provide accountability for this medium that television has had for years," says Dwight Walker, market manager for Entercom's local stations, KOIT, KDFC and KBWF (the Wolf).
• "I can hardly wait for it to get here," says Larry Sharp, PD at KSAN (the Bone). He had read reports from Philly, which showed that young men (in the coveted 18-34 age range) are more willing to wear the PPM (it's just another gadget) than women (who usually throw such things into their handbags), thus resulting in higher ratings for rock stations.
• Kim Bryant, president of Clear Channel's Bay Area stations (such as 106 KMEL, Wild 94.9, Star 101.3 and KKSF 103.7), expressed some concerns about women's fashions working against the device: "They don't necessarily have a belt" to clip it to, she notes.
(Photo credits: Arbitron)