Backfence tries a little 'shoe leather'

Mark Loundy, who has been hired recently to head up Backfence's Bay Area Web sites (first serving Palo Alto, then expanding to other Bay Area communities), told E&P's Steve Outing that a new community marketing manager will be spending lots of time giving presentations -- to chambers of commerce, parent-teacher organizations, etc. -- explaining what Backfence is about and why it's a good thing for people to use the company's sites to share news and information that's not covered by conventional local news media. "We're doing this the old-fashioned way," Loundy says, "with shoe leather."