Saturday, May 20, 2006

BART planning to create a TV news channel

BART is going into the TV news business. The Bay Area Rapid Transit District is installing TVs in its stations and on its trains which will air short, daily newscasts, promotional videos for BART and commercials. BART hopes the commercials will become a revenue source. BART TV programming will also be streamed on the Web and available over mobile phones and iPods. The public transit agency is advertising for an "experienced TV news producer" for a job that will have "all the high-paced energy of TV news without the crazy schedules!" The job pays between $82,764 and $128,244 a year and has the "almost unheard of benefits" (we're quoting the ad) that BART employees receive. The idea of BART TV grew out of an effort last year by the BART board to increase revenues in other ways besides fare hikes.

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